Your quarterly quota of expert insight and fresh thinking.. The business magazine for Suffolk and Cambridgeshire...
21st March 2016
Matt Abbott is company Managing Director and Head Coach at Elatus Sports which he launched in 2013. Prior to starting the business, he obtained a masters in Sports Management from Coventry University and worked for the Warwickshire Cricket Board.
Matt previously worked at UCS Student’s Union as the Student Activities Manager and ran a Last Man Stands franchise in Warwickshire. He also worked for the NHS, held voluntary positions for local sports teams and always knew that the career path he would follow would be linked to the local community.
As MD he is in charge of all the day-to-day management of the business, including strategic planning and business development, coaching sports sessions, sales, marketing, financial management and HR.
He is very proactive and particularly values experiencing first-hand the difference the company makes to disabled and vulnerable people’s lives and says that, “It's very rare not to finish a session without having shared a laugh with one of our customers.” He says if he had the choice to move, he wouldn’t, as he loves working in the UK.
If he could listen to one 90s album in the office, he says it would be the self-titled Rage Against the Machine as it reminds him of being in school.